Failure to Obtain Consent Before Posting Resident Images on Social Media
Summary
The deficiency involves the facility’s failure to protect residents’ personal privacy when an entertainer hired by the facility recorded and posted images and video of residents participating in a facility activity to her social media accounts without obtaining explicit written consent. The entertainer performed at the facility on 12/31/2025 and took video and pictures of approximately 20 residents during the entertainment event. These images were later posted on multiple social media accounts, and the facility became aware of this through an email notification. Three sampled residents were specifically identified as being included among those filmed: Resident 1, Resident 3, and Resident 4. Resident 1 was admitted with type 2 DM with diabetic peripheral angiopathy with gangrene and diabetic neuropathy, had intact cognition per the MDS dated 2/13/2026, and required moderate assistance from staff with toileting hygiene, bathing, dressing, personal hygiene, and mobility. Resident 3 had a history of type 2 DM with unspecified diabetic retinopathy without macular edema, pneumonia, and type 2 DM with hypoglycemia without coma, also had intact cognition, and required moderate assistance with similar ADLs. Resident 4 was admitted with chronic kidney disease, hyperlipidemia, and acute kidney failure, had intact cognition, and required supervision or touching assistance with toileting hygiene, bathing, dressing, personal hygiene, and mobility. During interviews and record review, the Administrator confirmed that the entertainer took and posted the images and recordings without informing the facility and without obtaining written consents from the residents or their representatives. The Administrator acknowledged that the facility’s policy titled “Videotaping, Photographing, and Other Imaging of Residents,” last reviewed on 1/21/2026, requires that residents be protected from invasion of privacy and that staff may not take or release images or recordings of any residents without explicit written consent. The policy further specifies that written consent must be obtained from the resident or representative prior to obtaining images or recordings for any purposes other than specified exceptions. The Administrator stated that the facility failed to protect residents’ privacy, and that this could result in unauthorized exposure of residents’ confidential information.
Penalty
Resources
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