Resident Photograph Posted on Public Social Media Without Consent
Summary
Keep residents' personal and medical records private and confidential was not maintained when the facility posted photographs of a resident on its social media page without documented permission. The photos showed Resident #70 with food stains on the shirt and eating with food on the mouth, and the images were visible on the facility's publicly shared social media account with about 1,800 followers. Record review showed Adult Protective Services was the resident's custodian, and a physician affidavit indicated the resident was mentally and physically impaired and should remain in the protective custody of the Arkansas Department of Human Services. Interviews showed staff understood that photographs of residents could be taken and displayed on social media by the Activities Department, and that the Administrator, Assistant Administrator, and DON could also post photos. The Activities Director stated she took the photographs of Resident #70 and posted them to the facility's social media page, and she verified the resident was shown with food on the face and clothing. The Administrator also verified the photos were posted and stated the resident's photographs should not be posted on social media without signed consent. The Social Services Director stated that if a resident did not look presentable in a photograph, she would expect it to be deleted, and that posting a resident's photograph without consent would be against the resident's rights. The APS guardian stated the facility could not have Resident #70's photo displayed and reported she was not aware the resident's photographs were on social media or any other public forum. She stated that when a resident is under APS custody, the identifying photo may be taken and posted only on the admission record, and that the facility did not have permission to post the resident's photo to social media or any other public viewable forum. The facility policy titled Resident Rights and Responsibilities stated every resident has the right to know that photographs and interviews shall not be released without written consent of the resident or responsible party.
Penalty
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